‘People Communicators’ face challenges that make employer marketing a unique discipline. If you work in this field, you see your particular customers face to face daily and there is no hiding from accountability. Dealing with questions like “Who are we?”, “Who needs to know us?” and “How do we want people to respond to us?” are tricky propositions in the best commercial environments, let alone water-cooler driven organisations. Ingrained processes, cultural resistance, departmental/bureaucratic diplomacy and variations in the employee value experience stand in the way of employer brands trying to define company spirit, align a human strategy with business and create positive mindshare. You’re tasked with revealing the organisation’s heart.
On the recruitment frontlines, candidates will decide if they are intrigued by your proposition or they may feel that you are just not for them. But god forbid… they are making an informed decision about you… aren’t they?
eBrands can show you a way. Pick the one that is right for you.
If your brief is to create a great new employment brand identity, we’ll take you this way.
If you want eBrands expertise in creating great employer brand touch points (like recruitment web sites, internal communications design, digital video content or material for process oriented communication like onboarding) …then we’ll go that way.
Blog
- Twitter Tools - Time & Effort for what payback? 08-Jun-2010
- Challenge Your Designer 19-Aug-2009
- Open the box with Twitter 27-May-2009
- New Showreel - Now Showing! 28-Oct-2008
- It's fun to write about great Recruitment Advertising 16-Oct-2008
