Video content on the web has been one of the most exciting digital advancements in the last few years.
Did you know?
- If You Tube was a country, its users would make it the third largest nation in the world*
- “Will it blend?”, one of the video pioneers, has used a $50.00 production budget to generate $1 million in sales**
Many studies indicate brand recall increases considerably if material communicates to a user via two or more human senses, with figures*** indicating:
- 30% recall for what you see
- 50% recall for what you hear
- 90% recall for what you see, hear and play*
eBrands offers a full range of pre and post production services, from scripting and shoot planning, shooting through to final edit and output. Our location at Fox Studios Australia gives access to a range of production facilities and quality studio environments; and we carry green screen and high definition video facilities for location shoots. This means that we can:
- Create and package face to camera dialogue (newsreader style)
- Record interviews and group discussions
- Shoot location and business premise footage
- Create video learning and eductional material
- Video presentations, complete with special titles and animated effects
- Integrate Flash and other controls
- Compose suitable sound tracks
eBrands also produces ‘how-to’ videos using screen cast technology (recording online experiences with a voiceover to create audio-visual user guides for software and web sites). Embellished with a presenter and music, they are a great tool for getting users onto the new technology fast track.
Once you have your video content, our Content, Search, Social service can help you extract the most mileage from your film, including search engine optimised video hosting capabilities.
Some recent examples.
Centre Capital Financial Planners, a financial management consultancy based in Newcastle, produced this informative series on self-managed superannuation, hosted on YouTube and their web site, www.centrecapital.com.au
Pharmaceutical and Medical Professionals have created a screencast overview of the capabilities of their web site, to go along with a 6-part series of candidate interview advice, on their own branded YouTube channel.
A range of clients also produce private domain video with us for training, occupational health and safety, internal communications and investor updates.