Robert Puc­cia­riello leads the web­site opti­miza­tion group at eBrands focus­ing on search engine strat­egy. Robert believes that there is no point in exe­cut­ing on improv­ing a company’s rank­ings in the search engines unless two cri­te­ria have been met:

  1. the land­ing page for a spe­cific con­ver­sion activ­ity has been improved or meets the min­i­mum require­ment for the site.
  2. the busi­ness out­come of the con­ver­sion action aligns with the over­all busi­ness objec­tive of the company.

“Nowa­days there is really no point in doing web­site opti­miza­tion unless the busi­ness objec­tives can be artic­u­lated and real­is­ti­cally achieved. There are count­less ways to address a prob­lem on the Inter­net and even more ways to solve it at our dis­posal. If all a client wants is a #1 rank­ing with­out know­ing why or can­not con­vert a poten­tial cus­tomer once they arrive at their web­site then the hard work get­ting that high rank­ing is some­what pointless.”

Robert was grad­u­ated from Williams Col­lege in 1988. A pas­sion for Roman his­tory and civ­i­liza­tion led him to Italy where he spent time study­ing archi­tec­ture and art in Rome and Flo­rence. Flu­ent in Ital­ian and well-versed in Euro­pean cul­ture, he had a 15-year career as a for­eign cur­rency trader for Man Group, the British hedge fund.

His desire for self-improvement and a more diverse life expe­ri­ence were instru­men­tal in help­ing him leave the rou­tine of work­ing in the cap­i­tal mar­kets. He assumed a new career as an entre­pre­neur start­ing his first com­pany – a nan­otech startup — in Cam­bridge, MA. He sub­se­quently raised sev­eral rounds of invest­ment includ­ing an insti­tu­tional VC round for the com­pany which focused on the bio/pharma space.

After four years at the helm of that com­pany, he decided to pur­sue oppor­tu­ni­ties in his birth­place New York City. Five years ago, he met Marc Ian­na­cone, the head of eBrands in Syd­ney, Aus­tralia. Through their con­ver­sa­tions, they real­ized the need for a com­pany that would ser­vice the dig­i­tal needs of small to mid-sized com­pa­nies in the United States and eBrands NY was born. Founded in 2008, it was estab­lished in order to explore the oppor­tu­ni­ties and pos­si­bil­i­ties of work­ing with new tech­nolo­gies and clients in a fast-paced, com­pet­i­tive market.

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