Gloucester Coal invited eBrands to review their brand identity, looking for ways to sharpen the presentation of the brand. We determined that making the brand more contemporary would better align the visual expression of the business with its recent successes and changes. The video below presents the project story.

The client was delighted with the results, and the brand has been manifest across all client communication material, including the Gloucester Coal annual report, which eBrands produced in 2010.

Comments? Thoughts?